****I am going to preface this conversation by saying this:
I am a beauty blogger who writes on current events, product launches, and really anything I feel like writing on related to makeup. I do not own the Jaclyn Cosmetics lipsticks, therefore I do not have a personal opinion on the performance of the lipsticks themselves. The purpose of this article is not to review the formula. My purpose in this article is to gather current information on the issues surround Jaclyn’s lipsticks and to give my opinion on all of it.
I feel like this is a rather serious event, which is why I am choosing to share.
If you do not agree with the information in my article, feel free to express yourself in the comment section. I actually welcome this to an open conversation. All I ask is that you be respectful to myself, and any of my readers who comment as well. I will not tolerate hate. ****
YouTube sensation, Jaclyn Hill, has officially launched her own cosmetic line and fans are going crazy. Unfortunately, this launch is off to a very rough start for both Jaclyn and her customers.
Jaclyn has been teasing Jaclyn Cosmetics for several years now and her fans have been anxiously awaiting its launch.
Finally on May 19, 2019, this wish came true.
Jaclyn Cosmetics’ Instagram account took off with its first post on May 19, 2019, captioned “Are you ready”?
The answer from her fans was “Umm..Hell Yeah We Are!”
Jaclyn uploaded her announcement video to YouTube on May 23, 2019, titled “Introducing Jaclyn Cosmetics.”
I’ve posted the video below for anyone who may have missed it.
The collection includes 20 lipsticks in various nude shades with each tube retailing at $18. Trios are also available for $49 or the entire 20-piece collection can be purchased for $295.
The packaging is absolutely gorgeous and is a perfect embodiment of Jaclyn herself. Silver and black detailing with diamond accents and glitter casings give the components an elegant and classic appearance.
The response from fans was strong. It seemed everyone couldn’t wait to get their hands on this highly anticipated product.
On launch day, the website was overloaded by the number of customers waiting to order. Both colors and collections sold out within minutes. Customers were being put in a virtual queue before being able to finalize their order, with some being told that their selections had sold out by the time their turn came around.
Jaclyn received backlash for how quickly some of the items sold out. Even influencers were waiting in line as no one seemed to have received PR at the time, leaving most unsure if they were even on Jaclyn’s list.
Honestly, sell-outs in the beauty industry are quite common as most brands want to create an illusion that products are so hyped, they sell out within minutes. This leaves customers believing they must buy now or never when often times, they just have to wait for the next restock. We all know another restock will come.
Overall, launch day seemed to go fairly smooth. Customers were receiving shipping confirmations at an incredibly quick pace. Everyone was amazed by the efficiency of Jaclyn’s team.
Jaclyn posted to her Twitter account on May 31, 2019, thanking her customers for such a successful launch.
Everything was going well. The first round of tweets to surface once products arrived appeared to be positive and things were flowing right along.
Then the reviews changed direction…fast.
Customers started receiving products less than satisfactory. Photos surfaced showing small fibers or hairs on the lipsticks themselves, obvious melting issues, pinholes, bullets being broken at the base, and peculiar small round objects throughout the formula.
With everything exploding on social media, Jaclyn Cosmetics issued statements reassuring customers that the lipsticks were, in fact, safe to use. Refunds were offered to anyone unsatisfied with their purchase, as well as full product replacement.
While the gesture was appreciated, customers were still left with several unanswered questions:
- What are the small hairs on the lipstick bullets?
- What caused the pinholes?
- What are the small round objects found within the formula and why are they there?
- What is causing the lines in the formula and causing the lipsticks to break at the base?
- What is causing the sweaty stain-like appearance on the top of some of the lipstick bullets?
And even more important questions:
- Are the lipsticks safe to use?
- Some of the characteristics appear to be mold. Is this a possibility?
- How many lipsticks and/ or which batches were affected?
On June 8, 2019, YouTube star Raw Beauty Kristi uploaded an extremely detailed video showcasing both her full lipstick collection that she personally purchased on launch day, as well as the entire collection received from Jaclyn Cosmetics PR.
* Usually, influencers receive PR prior to product launches so they have time to prepare videos and reviews before the public begins purchased. Jaclyn’s PR arrived later than normal.*
Kristi is a Youtuber that I have watched for quite some time now and I can honestly say I do respect her opinion. I believe her to be a genuine person who truly cares about the well-being of people and the environment. She appears to provide viewers with honest opinions and is just an overall real person.
While I do not personally own the lipsticks myself, I immediately tuned in to Kristi’s video once it uploaded. It is incredibly interesting.
Definitely watch Kristi’s video if you have not done so already. She uses a microscope and really digs into the formulas to try and make sense of all the issues.
I recommend watching Kristi’s video to get an understanding as to what exactly is happening here.
Thank you, Kristi, for taking the time and going through drastic measures for your viewers.
Following Kristi’s upload, fellow YouTube star, Jen Loves Reviews hosted a live chat covering the issues with Jaclyn’s products as well.
Jen is a Youtuber who’s content focuses on getting down to the nitty-gritty of products and brands. She takes makeup reviews far beyond swatching and try-ons and really gives her viewers an in-depth look at what they are purchasing.
I find her videos to be extremely informative and, like Kristi, she seems to be a very genuine person. With that being said, when I found her video I had to tune in.
While the video was a live chat, it is still available to view on YouTube.
Jen uploaded a previous video where she initially recommended the lipsticks. This video has sense been unlisted and Jen has rescinded her recommendation.
Kevin James Bennett joins in on Jen’s conversation and provides incredible insight into what is potentially going on here. If you appreciate honest information, I strongly encourage you to follow Kevin on Instagram.
I won’t go over all of the information exchanged in the video because it is a ton and I really encourage you to watch it yourself to get the full picture.
After several days of silence, Jaclyn uploaded a video titled, “My Lipsticks” on June 12, 2019 where she attempts to clear the air and answer her customers questions.
In the video’s opening statements, Jaclyn states the topics in which she will be covering.
…I want to talk about the melting issue, I want to talk about the white fuzzies, I want to talk about the black holes, and I want to talk about the grittiness and the texture issue that you guys are experiencing.-Jaclyn Hill- “My Lipsticks” June 12, 2019
Jaclyn states that her silence has been due to her thorough investigation of the situation in which she has been in contact with the lab owner, chemists, and combing through documentation to get to the bottom of everything.
Jaclyn also states that documentation will be placed on the screen so viewers can not only hear her explanation but see proof for themselves.
The first topic she covers is the possibility of her lipsticks being expired.
My lipsticks did not go into mass production until the same month that I actually launched my brand…
…Mass production did not go into production until right before my launch because we wanted them to be fresh, we didn’t want them to sit on shelves…
…I tried to cover my tracks…I f***ed up, but they are not expired.Jaclyn Hill- “My Lipsticks” Time Mark 1:20
Jaclyn informs viewers that her lipsticks initially went into mass production several years ago and she experienced the same issues with her first lab. Therefore she had to cancel production and move to a new lab. The new lab is the lab that is currently producing her lipsticks in question.
The second topic covered is the possibility of mold.
Second of all, my lipsticks are not moldy. They are not hazardous. They are not contaminated. They are not unsafe for you in any way, shape, or form. Every single ingredient in my lipstick is new and it is FDA approved.Jaclyn Hill- “My Lipsticks” Time Mark 2:24
Now I don’t think anyone is questioning the safety of the ingredients themselves, but rather the safety of the ingredients in their current state. And by current state, I’m referring to the possible “old age” of the formula.
The speculation for the lipsticks being “expired” partly stem from the confusion in the brand name and component design. It is not based in whole on this since the lipsticks do show clear signs of aging, but I want to cover the logo and brand name confusion.
Jaclyn Hill began design and production on Jaclyn Cosmetics when she was married to Jon Hill. At the time, the brand was named Jaclyn Hill Cosmetics. Trademark on Jaclyn Hill Cosmetics was registered in February of 2017.
Since Jaclyn is since divorced from Mr. Hill, she has changed the brand name to Jaclyn Cosmetics and the trademark was registered in March of 2019.
The confusion comes from the component of the lipsticks which still shows the original logo of “JH,” even though “Hill” has been removed from the company name.
This does not necessarily prove the lipsticks are old. Jaclyn addresses this in her video and states that she has been working on the actual component for 5 years. If that is the case, she could have finalized the design prior to the divorce and simply decided not to invest the money into changing the logo.
Had the launch went smoothly and without the quality issues she is now facing, who knows if this detail would have even come up.
Going back to Jaclyn’s video and explanations, her next topic is the little black holes in the lipsticks.
…the first thing I want to touch base on are the little black “dots or black holes” that you guys are seeing. What these black dots are are actually oxygen bubbles. They are being lifted to the surface when my lipstick bullet is being cooled off.Jaclyn Hill- “My Lipsticks” Time Mark 3:00
Jaclyn claims the black dots and pinholes that customers are experiencing are from the lipsticks transferring from a hot vat to the component and the temperature change from these two locations.
Jaclyn explains that the pinholes can appear if the cap is placed on the bullet before the lipstick has time to completely cool and the oxygen bubbles are not able to fully escape.
She then moves on to the texture of the lipsticks.
…I want to touch on is the texture and the grittiness that you guys are seeing in your lipstick. Now although this is not happening to everybody, it is still happening and basically what this is caused from is the humungous vats….
….that vat is not breaking down all of my raw materials because we produced so many lipsticks so quickly.Jaclyn Hill- “My Lipsticks” Time Mark 4:01
This explanation does coincide with her claim to producing all of her lipsticks in the same month as her launch.
I have no personal experience with cosmetic production so I cannot speak to whether or not this is a possibility. What I can say is this.
- Why did Jaclyn give herself so little time for mass production?
- If her lab is one of the largest in the country, why did they not consult her on possible quality issues from producing such a large quantity in so little time?
- Who the hell is doing quality assurance in her lab and did not catch any of this?
- Are they fired?
Next topic in her discussion is the white hair-like pieces that are visible from the top of the lipsticks.
Next let’s talk about the white fuzzies…Jaclyn Hill- “My Lipsticks” Time Mark 6:00
…Because my lipstick component is a silver shiny, almost metal-like material, my lab, instead of using a standard glove that they would use in a lab, they decided to use white cotton gloves.
According to Jaclyn, the reason for using white cotton gloves was to avoid any fingerprints or smears that may be transferred to the components during quality control.
Jaclyn also states that not only were the production employees using white cotton gloves on the production line, the employees were also using white fibrous towels to wipe out the inside of the vats, leaving behind fuzzies that got mixed into the formula.
So this would explain the white fibers on top of the lipsticks and also the fibers being pulled out of the lipsticks. But what I don’t understand is, again, who is in charge of quality control in this lab and did not catch any of this prior to shipment.
Also, who works in a cosmetic lab and cleans/ wears cotton fibrous gloves?
Lastly, we address the melting issue which Jaclyn claims is 80% of their complaints.
Jaclyn states that customers are receiving lipsticks that appear to have sweat marks and bullets that are leaning one way or the other when swatching or applying.
She blames this on the extreme temperatures and climates where some of the lipsticks are shipping to.
Where my confusion comes in is Jaclyn states that her formula underwent testing and was proven stable up to 140 degrees Fahrenheit.
If this is the case, where are they shipping to that they would be exposed to temperatures above 140 degrees Fahrenheit? And if she put the lipsticks through such rigorous shipping conditions as she stated in the video, why did this issue not arise during the testing?
Because remember, all of the lipsticks were produced in the same month so it isn’t like the temperature is changing that drastically in 1 month’s time. We aren’t moving from January to July here.
So here is the biggest question for me. If melting is really this large of an issue, how were all of the bullets I’ve seen still holding shape?
Jaclyn informs viewers that she is working on a solution to correct the melting issue. While it sounds great, if they do not yet have a solution, are the replacement products being shipped now going to have the same issue? Or is she postponing shipping the replacements until the issue is resolved?
Jaclyn wraps up the video urging customers to reach out if there are any issues she had not covered or if they are experiencing any of the issues mentioned.
Since the video, Jaclyn has remained rather quiet on social media.
I am still very confused about the situation to be quite honest. I feel like many of her explanations just don’t make sense and there are so many questions that are unanswered.
The lack of reasonable and believable explanations have left customers concerned about the true safety of the products. Many feel uneasy about the honesty of Jaclyn Hill and whether she truly cares for her customers or if she is just chasing a dollar.
As for me, I would not personally use the lipsticks without a thorough understanding of what exactly went on in that lab. Well, to be honest, I wouldn’t use them regardless since we don’t have clarification on batching.
Even if the products you received from Jaclyn Cosmetics were fine, there are still discrepancies with batch codes and uncertainties as to which lipsticks were affected.
Right now, who knows if we will ever really know the truth.
What I am certain about is the quality control throughout this entire company is complete ass.
If you did order the lipsticks, please comment below and let us know your experience. Did you experience any of the issues discussed above? Were your lipsticks perfect?
I’m really curious to know the percentage of tainted lipsticks. I realize social media can make situations appear much larger than they are, but I just feel this situation is different. There is an overwhelming number of complaints with photographic evidence that is quite horrifying.
If you do own these lipsticks and do not plan on sending them back, my only suggestion is to please use them with caution. Nothing is ever worth putting your safety at risk and until we know more or have legitimate proof that the lipsticks are not harmful, it simply isn’t worth it.